How My Highly Sensitive Superpower Makes My Content Shine
In Q2 2023, I had a lightbulb moment: I’m a Highly Sensitive Person (HSP).
And yes, as an overachiever, I loved that the label came with “hyper” in it.
But what does it mean? In short, HSPs are deeply moved by art, music, colour, sound, people, and places. We feel life at full volume.
What it Feels Like to Be Me
If you know me in real life, you know I’m so affected by the world around me. The wind on my skin on a sunny day? Goosebumps. Watching a documentary about animals? Tears. Walking through art galleries in Barcelona, Paris, or London? I don’t just see the colours and textures, I feel them, along with the energy of every person in the room.
Music spins me into another realm. This morning alone, I’ve moved from classical to trance to pop, and each track connects with me in its own way. These experiences light up my creative, purposeful, and intellectual passions and yes, all those other delicious passions too. If I’m not careful, they can overwhelm me, sending me into a rollercoaster of ideas and emotions.
Why My Sensitivity is My Creative Edge
Because I feel so deeply, my mind naturally connects the dots and paints a huge, layered, watercolour big picture. Imagine a mash-up of Monet’s massive waterlilies and that interactive Minority Report screen, that’s my brain on creativity.
It’s why I can step into a client’s world and feel their work. I can still smell the hairspray at a fashion show I worked on 20 years ago, see the model’s expression as makeup was applied, and — let’s be real — remember exactly how the sandwiches tasted backstage.
When I work with you, I breathe in your brand colours, values, and vibe, then translate them into content that makes your community feel seen, understood, and inspired.
The Power of Purpose
Here’s the thing: this superpower works best when there’s a shared purpose.
If you’re living your values and doing work that connects people, I can plug in, light up, and turn your message into a creative firework display.
But if your purpose isn’t aligned? We won’t be a match. My work is about authenticity and connection, not just filling a feed.
How I Channel This Energy
With 20+ years in marketing, communications, and content creation, I’ve learned how to take all these big feelings and shape them into:
Concepts and ideas that stick
Messaging that makes people feel
Strategies that grow your community
Creative assets that carry your brand’s heartbeat
Think of me as a loom, weaving threads of colour, feeling, and story into a textured, meaningful piece you can proudly share.
Why I’m “Extra” (and Proud of It)
I’m high-maintenance in all the ways that matter creatively. My brain is stretchy and quick, stitching connections faster than Elastigirl’s limbs. I think in three languages, which means I often hear rhythms and sentence structures overlapping like music, giving me endless ways to express a brand’s story.
And when I love a project? I go all in. You’ll get the full force of my energy, creativity, and sparkle.
So buckle up. I’ll take your hand, step off the road, and lead you into a place where there are no limits — only ideas, beauty, and dreams made real.
Let’s get vibing.
xx
Lorraine
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