light UP your content
multi-passionate generalist
I am a dedicated multi-passionate generalist and I believe in creating content that appeals to particular audiences and using various tried and tested techniques as well as new ones to distill messaging into easy to understand styles.
community heart, soul and spirit
Being part of something is the best feeling ever and I actively work with clients that want to build authentic communities and grow the sense of belonging. In this day & age that feeling is crucial for our own mental health and emotional satisfaction.
small & mighty but powerful
I am a pocket rocket bundle of energy smashed together with a good dollop of Amelie quirkiness. I can conjure up content to fit the context and I love to think outside of the box, over the hill and around the corner so that I can present a whole basket full of ideas.
content
Content is Queen and means two things, actual content and also joy and happiness in English.
I create contented content!
creation
To be is to create and in Spanish the verb CREAR means to believe. And I believe very much that creation is my purpose.
context
Creating content needs context to come alive. If content is Queen then context is very much the Prime Minister. Both very much intertwined.
colour
Life needs a boost of colour to make us think, feel and sense and make sense of our worlds. I love to add a dash of colour to make a richer connection.
I'm a curious creative
I've been working with content in various forms for over twenty years. I started at the marketing and creative and aspirational power house that is L'Oréal. I worked in Paris at the heart of all things Haircare and Styling on the Rue Royale and I spent my time learning about consumer, content, creation and colour. I spent my days running from the colour ateliers to the office and back again as we worked on choosing the right vibrancy of colours for packaging and communication.
Back in the London I spent time working with the biggest UK fashion and beauty magazines, working on content and copy including Glamour, Cosmopolitan, Hello! and many more. I was also in charge of the Colour Trends organising photoshoots, make up, hairstyles and styling. I've been to quite a few fashion shows as well!
And then I did...
Then I worked for a while in the Marketing and Press office for Yves Saint Laurent focusing on Stella McCartney fragrance and skincare. Writing for fragrance, skincare and make up enabled me to create content with purpose, intention, description and connection.
I knew I loved working for places that had a real purpose and community at their hearts so I joined Amnesty International Press Office. The International Secretariat taught me how to work with real time news deadlines and sharp copy. I produced many projects for the NGO including the Annual Report.
Since then I have worked on many community led projects and the latest has been an Arts Council England funded project focusing on multi-disciplinary arts.
I've created Point of Sale material, brochures, guides, posters, banners, invitations, gift vouchers and much more.
I'm also a published writer and my latest book is "The Surrender Agenda" available in print and as an audio book.
